Being in the promotional products industry, it only makes sense that in honor of today, we would reflect on some of the most memorable promotional products used in presidential campaigns.
We are so thankful for each of our Presidents who have helped lead this country.
And while many will be taking the day off work and school, we thought we’d spend our time a little differently here at USImprints.
With that said, let’s dive into it!
3 Iconic Presidential Campaigns Promotional Products
Dwight D. Eisenhower – “I Like Ike” Pins
Pins have always been a staple for political campaigns.
One of the most iconic of promotional products used in presidential campaigns is the “I Like Ike” pin by President Eisenhower.
If you are curious about the name Ike, it was simply President Eisenhower’s nickname.
This brilliant, yet simple, slogan and Pin (“I Like Ike”) was created by Peter G. Peterson of Market Facts. He found that people wanted to talk about how they trusted Ike rather than speak on his politics.
Simply put, he put his supporters’ words to work.
William Henry Harrison – “Log Cabin Campaign of 1840” Log Cabin
President William Harrison was our 9th President, and had one of the most unique presidential campaigns.
During his campaign, Martin Van Buren made the comment that Harrison would rather, “sit the remainder of his days in his log cabin.”
That was the spark Harrison and his team needed to begin the “Log Cabin Campaign of 1840” and print
China, buttons, clothes…all kinds of items had his log cabin printed on it to show he was a man of the people.
Not only were log cabins printed, but his supporters build them in areas to sell his merch as well!
Barrack Obama – “Hope” Poster
As our first African American president, he was able to leverage this new opportunity with his “Change” Campaign.
One of the most iconic promotional products for his presidential campaign was the poster designed by Shepard Fairey.
It was not uncommon to walk the sidewalks of cities and see this poster displayed.
Honorable Mention – Vote for Pedro
Ok, so this isn’t an actual presidential campaign…but we would be remiss to mention one of the most iconic “campaign” pieces of all time.
The Napoleon Dynamite “Vote for Pedro” T-shirt, solidified into history even-more-so with that iconic dance, was first seen in the movie “Napoleon Dynamite” which was released on June 11, 2004.
It was an instant classic, and it’s pull on school politics hit too close to home…