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Picking The Perfect Promotional T-Shirt

August 18, 2017 by Matt Cost Leave a Comment

The t-shirt might be second only to the business card as the world top printed promotional item. Affordable, practical, versatile, and capable of making a statement, the custom printed t-shirt is a tried and true way to market a company brand.

Before WWII, the t-shirt was strictly worn as a men’s undergarment. As soldiers shed their uniforms for work in the heat, the t-shirt became accepted into the fashion of American culture.

It didn’t take long for ingenuitive business people to begin customizing t-shirts to promote their businesses. Screen printing was developed in the 1950s, and customers quickly became “walking billboards.”

Today, t-shirts come in a variety of styles, colors, sizes, and fabrics for men, women, and children. So many options are available, picking out the perfect promotional t-shirt can be a bit daunting, especially when buying in bulk.

Fabrics

Cotton


Cotton is the most commonly used natural clothing fiber. 100% cotton is a breathable fabric that works incredibly well for printing. It takes and holds most any kind of ink and any kind of printing method. Its benefits include:

  • Soft feel
  • Hypoallergenic
  • Stays cool in warm temperatures
  • Easy to care for

Without proper care, cotton can be prone to wrinkles and shrinking.

Shop 100% cotton t-shirts

Polyester

polyester promotional t-shirt
Polyester is a synthetic fabric engineered to offer some of the qualities which cotton does not. It can be more difficult for printing, if not done properly. Its benefits include:

  • Durable
  • Less expensive
  • Flexible and tear resistant
  • Less prone to fading, shrinking, and wrinkling

Polyester is less breathable than cotton, making it less cool on the skin in warmer temperatures.

Shop polyester t-shirts

50/50 Polyester Cotton Blend

The 50/50 polyester-cotton blend is exactly what it sounds like: an attempt to bring together the best of both worlds. The cotton blend offers:

  • Durability
  • Soft, light feel
  • More breathable than polyster
  • Moisture wicking like cotton
  • Wrinkle and shrink resistant

50/50 cotton blended fabrics are ideal for an athletic look and heavy usage. They can endure heavy wearing and heavy washing.

Shop 50/50 blend t-shirts

Filed Under: Marketing & Branding

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About USImprints

USImprints is a promotional products company that supplies thousands and thousands of custom branded products.

We have an obsession with customer experience, promotional marketing, branding, and building businesses.

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