There’s a lot USImprints can do for businesses, but just like a genie, we can’t make customers fall in love with your brand.
What we can do, however, is provide the right tools to help along with the customer’s love journey.
Perhaps one could say we are cupids arrow.
Here are a few ideas we have on our hearts…
How to Make Customers Fall In Love With Your Brand
When it comes to the five love languages, most businesses are pretty limited to what they can do.
While businesses may not get away with physical touch or can’t spend a lot of time with every customer, they can give gifts that customer’s love.
Recognize The Best Customers
Customers typically can be categorized as A, B, or C List customers.
A and B customers are the ones you really want to recognize.
Presenting customers results in a case study (after asking them to participate in it), or celebrating milestones with fun emails when they’ve spent over a specified price threshold could be a way to recognize their loyalty.
Another way to make customers fall in love with your brand is to ask for their testimonials and to proudly display them!
Notice I said to proudly display testimonials. Hidden testimonials aren’t seen and it takes away the pride aspect if it’s hard to find.
When a customer goes to a website and finds their testimonial displayed, they’ll know the business is proud to work with them.
Use Their Name
“There is no sweeter sound to one’s ear than the sound of his name.” – Dale Carnegie
At some point, people encounter that one person who never uses their name, even when introducing them to others.
And it leaves a bad taste in the mouth.
When using someone’s name, it shows respect and care for who they are as a person. It also goes much further than the usual “I’m great at faces, but not names!” conversation…
Create Quality Content
The keyword here is quality.
As much as content is to be used as a marketing tool, it should also be used to serve an audience.
There are many methods to creating content, but one of the best ways comes from Gary Vaynerchuck. “Document. Don’t create.”
By this, he means don’t get hung up on creating the perfect piece of content.
Just show up regularly and don’t be fake.
Find Solutions to Problems, Don’t Just Acknowledge Them
Nothing is worse than calling customer service with a legitimate complaint only to be told, “I’m sorry about that,” without a real acknowledgement of the issue or a way to make things right.
By actively seeking out solutions to problems, businesses can show their humanity and desire to do things right by their customers, and not just go after checks.
Discover Their Why
Often times, customers come to businesses with a specific need in mind.
The businesses that can get to the root of the need (or the why) and can suave that pain point will become a hero in the customer’s eyes.
Find Out What They Love
Corporate gifts are great for giving to corporate clients. But often, businesses are dealing with individuals.
That said, if you really want to make your customers fall in love with your brand, instead of giving generic gifts, you should take the time to solidify their relationships with their customers and clients by discovering the things your customers love.
If, for instance, your customer is in love with a specific Mexican restaurant, they could buy a gift card and deliver it to their customer.
Imagine how much more that would mean that just a standard golf ball that said, “Thank you – from the team at YOUR BUSINESS NAME.”?
Celebrate Their Wins
“Most businesses don’t do anything to join the customer in…feelings of joy and euphoria.” – Joey Coleman Never Lose a Customer Again
Whenever a customer has any kind of win, whether that be their favorite team won the Super Bowl or they landed their biggest client because of a service provided by another business, they often celebrate internally.
One thing often forgotten is that businesses aren’t just professional…they’re made of humans as well.
And humans love it when their wins are celebrated.
Giveaways aren’t just for prospecting or getting new business. They can also be used to celebrate existing customers.
And giveaways don’t have to be expensive items either.
They can be gift cards to restaurants, cheap promotional items that are useful, or a favorite book!
Don’t be afraid to go big, though!
Get On the Phone
In relationships, people don’t just email each other back and forth and decide to get married.
They text, go on dates, and when possible, call each other just to hear the other’s voice.
Since business is about relationships, why should every form of contact be through email?
To really make customers fall in love with your brand, get on the phone.
Introduce Your Team
The best way to get people to remember they’re dealing with humans is to put a face to a name.
Some ways your team can be introduce would be to create a highlight post of different team members who represent core values, add headshots to email signatures, or have a “meet the team” page on your website.
Share Your Why (Not Your History)
“Everything we do, we believe in challenging the status quo. We believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use and user friendly. We just happen to make great computers.” Simon Sinket, How Great Leaders Inspire Action
You probably already know who Simon Sinek is talking about, if you haven’t seen this TED talk…
To be clear, he is talking about Apple. What’s so great about Apple’s message, is they share their “Why” above what they do, or even the history of Steve Jobs (Rest in Peace) starting this amazing company.
And their brand loyalty shows that MILLIONS of people love them.
By sharing your why, you show what you stand for and give your customers a reason to align themselves with your brand.
Here’s the final way to make your customers love your brand; start now!
The best time to plant a tree was 20 years ago. The second best time is now.
If you aren’t doing things to win your customers’ hearts, it’s not too late to start. But if you wait too long, it will be.
One thing we believe here at USImprints is, “Readers are Leader.”
That said, one of our favorite books we’ve read is Never Lose a Customer Again by Joey Coleman.
Some of the ideas in this book are so simple and profound, and they work.
So, if you don’t know where to start, we recommend you go read this NOW.